How long has it been since you have updated your website? Are you thinking of changing the website design? Are you looking to develop a website for your business? If the answer to all these three questions is “yes” then you should consider WordPress as a platform to develop a website. WordPress comes as an open source content management system (CMS). It powers more than 80 million websites worldwide.
Once of the main reason for the popularity of the WordPress is it is easy to use and user-friendly. By running your site on WordPress, you can easily update and edit your content and images as well as manage website yourself. You can learn its features quickly and manage your website with just a few clicks.
Old-school HTML websites have consisted of static content and hard coded. WordPress, on the other hand, is built for publishing. You can create new pages and blog post whenever you like. You do not need to go to your web designer to add new pages. Even non-techie and beginner user can manage the website from the backend, without writing a single line of code or understanding it.
WordPress makes SEO easy
WordPress is SEO friendly by default. During its installation, you can checkmark on the option for allowing your site to appear on a search engine. You can also set the frequency for the crawler to visit your website. There many other ways to optimise your site. Plugins like Yoast and All in One SEO can help you in on-page SEO. With permalink setting, you can also make your URLs search engine friendly. If SEO is properly done for the website, it will help you in getting organic traffic to your website.
In a simple HTML site, you need to give instructions to your web designer to set permalink, meta keywords and description, and if you want to change it again, you have to contact them. But in WordPress, you can change it all quite easily.
Since WordPress is open source, many developers and coders enable community efforts to improve it. The Web world is growing very fast, every year new technology comes. The community developers make sure they keep WordPress at par with latest updates on WordPress.
Developers can contribute to WordPress with plugins, themes, and updates. The system is constantly improving and getting better. If you stuck anywhere in WordPress, community members would like to help you. There is also a large knowledge base that solves your basic queries.
Ease of use
Even if you are not familiar with WordPress and its familiar structure of content management system, and you do not need to have any programming and designing skills to build a decent website. It is easier than any other CMS. The administrative interface is intuitive. Adding new pages and blog post is very clear. You do not need to go to your developer for any content or image change request. In an HTML website, you will have static pages. You have to contact your designer if you want to edit the content or add new pages.
Is your website ready for mobile devices? In your static HTML website, you need to make sure your website looks uniform in small screen sizes. Or you might actually design a second website just for mobile users. WordPress offers you a ready-made library of mobile friendly themes and plugins. Plugins can convert your site’s appearance to responsive layout You can also customise its CSS file manually to make sure mobile responsiveness. If you keep mobile first approach in designing your website, WordPress is the best platform to start with.
Robust plugins library
WordPress have robust plugin library that makes your website powerful enough. Over 46,000 plugins and browser extensions are available on the WordPress platform. If you want to conduct a survey on your website, you can quickly install the plugin and set that up. You can also pick a plugin to design custom welcome message for visitors. In a static HTML website, you have to code hard each functionality that you want to incorporate into the website.
Selling goods and services online
Are you selling digital goods or services online? WordPress can help you in e-commerce as well. With plugins like WooCommerce and WP eCommerce you can quickly get started with e-commerce. These powerful plugins will convert your website into the digital store. In a static HTML website, it is hard to set up an e-commerce store and manage inventory.
All in all, you will be in a good company
A Recent survey indicated that WordPress powers 8 percent of total websites on the internet. Leading companies like The New York Times, Mashable and TechCrunch use WordPress as their backend. This shows WordPress can not only use the simple website but also to make powerful dynamic websites as well.
So if you are starting out as an entrepreneur or small businesses and looking for a website which is flexible, scalable and easy to use and operate, WordPress is a great option for you. It gives you everything you need on a website (be it visually appealing design, scalable platform and ease of use). Converting an HTML website into WordPress will give you the same level of customisation that you would have in static site but with many more powerful features.