Mux, the developer video platform, announces the acquisition of Stream Club, a San Francisco-based company that enables users to easily create and broadcast studio quality live streams.
Stream Club’s platform enables customisable live streaming experiences via its API and SDK for developers, and also provides a drag-and-drop studio experience for designing, customising, and broadcasting live streams within minutes.
“Video is becoming a core part of the product experience for more and more applications. An engaging, high production value live stream is critical to holding consumers’ attention, but can be incredibly difficult and expensive to build,” said Jon Dahl, Co-Founder and CEO of Mux.
Mux said it has made it easy for developers to manage video ingest, encoding, delivery, and other complex components that go into integrating live streaming. However, users need to first create the streams, which means leveraging a third party platform or software.
With Stream Club, the Mux platform will be able to further simplify live streaming, enabling developers to build studio experiences directly into their applications. End users can then create live streams and add elements, including layouts and participants, without ever leaving the application.
The live streaming market is growing exponentially, and is expected to reach $4.68 billion by 2028. In the past year alone, Mux has seen 420% growth in live streaming on its platform and its data shows that viewers are 35% more engaged when watching streams versus on-demand video.
The Stream Club team will join Mux and continue to develop the innovative technology they originally built, providing users with live stream production experiences. Mux customers will have access to a broader stack of tools for building their video projects.
