Skyflow, a data privacy company, has appointed Neha Jamwal as the Demand Generation Lead for the APAC region.
Jamwal will build and lead a marketing team that develops initiatives tailored specifically for the APAC region to build consumer trust and adopt data privacy solutions in a market that is currently witnessing rapid digital transformation and increased regulatory requirements.
Jamwal has previously worked as the senior marketing manager (APAC) for Neo4j, a graph database management system. Her other work experiences include Cloudera and Trend Micro, establishing her as an experienced professional in the data and analytics industry with a strong background in B2B marketing, field marketing, ABM, digital marketing, channel management, and partner engagement.
Skyflow’s solutions focus on protecting personal and financial data by leveraging advanced encryption, tokenisation, and access controls. They are designed to comply with data privacy regulations like GDPR, CCPA, and HIPAA, ensuring businesses can manage data privacy efficiently and securely. These solutions cater to various industries, including healthcare, finance, and technology, offering APIs and tools to integrate data privacy features seamlessly into existing workflows and applications.
In early 2024, it was reported that attackers used exposed credentials to infiltrate cloud environments, maintain persistent access, and execute further attacks. The compromised credentials were often obtained through phishing campaigns, where attackers created convincing fake login pages to trick users into divulging their passwords. This method allowed the attackers to bypass security measures and gain entry into cloud infrastructure, often targeting platforms like AWS, Azure, and Google Cloud. The breach highlighted the importance of securing credentials and strengthening identity management practices.
Jamwal will utilise her expertise in technology-driven marketing to expand the reach of Skyflow’s data privacy solutions in the APAC region to help businesses securely store, manage, and share sensitive customer information.
