- She will be responsible for overall marketing strategy and for ensuring the definition and dissemination of content and strategic inbound marketing programs, as well as Bonitasoft’s external communications
- Previously, during her tenure at SoftBank Robotics, Qian Chen had led the marketing team with excellence and successfully managed the launch of the Pepper robot within strategic accounts
Bonitasoft has announced the addition of Sunny Qian Chen to the executive suite at Bonitasoft as Vice President of Marketing. Previously, during her tenure at SoftBank Robotics, Qian Chen had led the marketing team with excellence and successfully managed the launch of the Pepper robot within strategic accounts. At Bonitasoft, Sunny is responsible for overall marketing strategy and for ensuring the definition and dissemination of content and strategic inbound marketing programs, as well as Bonitasoft’s external communications.
Qian Chen said, “We have all experienced how the pandemic has transformed the nature of work. To respond to these digital transformation challenges, we are witnessing an increase in investments in business process automation (BPM) and IT modernization projects. The industry is facing fierce competition and Bonitasoft stands out with its unique value proposition and market vision around its extensible, open-source low-code platform.”
Closely collaborating with Product and R&D teams
In addition to putting into place the company’s partner program for the EMEA region, she also grew the marketing organisation’s skills resulting in efficient business and brand development. She built and developed Product/Market Fit strategy by setting up the Strategic Marketing team and closely collaborating with Product and R&D teams.
Miguel Valdes Faura, CEO and Co-founder of Bonitasoft said, “Bonitasoft is fortunate to benefit from Sunny’s more than 13 years of international work experience in strategic and operational marketing, in different types of companies from multinationals to start-ups, at the global and regional level. “
