What is a Domain Name and How Do Domains Work?

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When you spend time on the internet, you know exactly what the websites are and how those sites help you navigate the internet to find the various things that you need on the way to getting the information that would be helpful to you. The way to get to websites is to know their domain names. However, if you are building a site or a blog, one of the keys to success is having a great domain name along with understanding how domains work. When you have this knowledge, you have a greater understanding than if you just know the different marketing protocol, so with that in mind, the next step is to explore everything you need to know about domains, domain names, and how these important items help proprietors with their sites.

There are several things to understand with your domain name. The first is you have to pick a domain name that properly describes your business and is pithy enough for people coming to your site to easily remember it. Once you have your domain, the first step is making sure that you register it. There are several ways to register your domain and keep it working properly. When you find a trustworthy domain registrar, this is where you will go to get your domain assigned and retain the rights to it. Make sure the contact information you provide to the registrar is complete and accurate. This is for a couple reasons. The first reason is if there are problems with the contact information then that means it is difficult to solve problems. The second is if someone is looking to make you an offer for the domain name, they know who to call. But there is a lot more to domain names than meets the eye.

What is the Purpose of a Domain Name?
The great thing about domain names is that they are a semantic correlation to a unique IP address. The reality is that the internet does not function on the domain names as much as when you visit a site, you are visiting the numerical IP address. However, the Domain Name Service has created servers allowing for semantics to correlate with numerical IP addresses. Thanks to DNS services, you do not need to memorize the IP address for every single site that you want to visit. So, if you are looking for news, you just need to type in the domain for CNN instead of writing out their IP address.

Now, the practical purpose of this may seem obvious, but there is more to the IP address and domain relationship than just putting a name on a string of numbers. The first thing is the domain name is a way for a business to separate itself from the competition. Some businesses include promotions in their domain names while others stick with the tried and true method of having the name of their business within the domain name. Whichever method you choose, what you are doing is embedding the domain name and your business into the customer’s mind.

So, now that you understand how a domain name works and what it is, the next step goes to choosing the right domain name. This is actually a bit more complex than is let on.

How to Choose a Proper Domain Name
Domain names are tricky because you are trying to make sure the ethos of your business is captured while not getting too intense with it. There are some tricks to make sure that you get the right domain name. Using these tricks is guaranteed to help with the creativity process. Sometimes, domain names don’t come easy, but when you get the right domain name, your business is in a great position for success. Here are some tips.

Keyword Usage
When you are making a domain name, you want to be sure that the keywords that apply to your business are embedded within the domain name. For example, if you are a paper company with a bland name – let’s say, oh, I don’t know, Dunder Mifflin – the people visiting the site may not know you are a paper company. So, a great website might be DunderMifflinPaper.com. This is a site that tells the person visiting what your business is about and what they can expect to find there.

Pithy Always Works
You never want your domain name to be long and redundant. The reality is that pithy domain names are the best because they are easy for people to remember. This also has to do with your slogans as well. Some businesses have such great slogans that it makes sense to use them as domain names. However, these slogans are also short and to the point, which makes them that much more effective when used as domain names. Keep it pithy and you will have lots of success with your domain name.

No Numbers, No Hyphens
When you have a domain name, the key is to have a unified theme. Having numbers and hyphens only serves to confuse your customer, even if you have numbers and hyphens in the name of your business and/or your slogan. The bottom line is when you use numbers and letters, you are actually missing out on the people who will come to your site the most. Most people actually spell out the name of the number and they often do not use hyphens, so don’t make those mistakes.

The Reality of Domain Extensions
You should always use domain extensions that are the most prevalent on the internet. The one that gets the most work is .com. This is a domain extension that is most popular is .com. This particular domain extension is in use by more than 46% of the sites that are out there. Using this particular extension is a great way to make sure that you are relevant to the audience you are seeking. That is why a .com extension is so important.

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