Together, Acquia and Mautic form the only open alternative to expensive, closed and stagnant marketing clouds that restrict marketers from the freedom to innovate.
Boston-based open source digital experience company Acquia has acquired marketing automation software firm Mautic to deliver the first-ever open marketing cloud.
Acquia develops open source tools to manage websites built using the open source content management system Drupal. Mautic is an open source software firm that helps companies launch and manage marketing campaigns across the wide and growing field of platforms, from social media networks to email and websites.
Together, Acquia and Mautic create the only open alternative to expensive, closed and stagnant marketing clouds that restrict marketers from the freedom to innovate.
“In today’s world, brands need to engage with their customers in a unified and intelligent way. The addition of Mautic helps us support brands on this mission, while also pushing us towards our vision of building the Open Digital Experience Platform,” said Acquia co-founder and CTO Dries Buytaert.
“Just as Drupal disrupted web content management, we believe Mautic disrupts the marketing automation world with open source, providing our customers faster innovation, more agility, more flexibility, and better integrations,” he added.
The future of marketing is open
The companies believe that the addition of Mautic’s marketing automation and campaign management capabilities to Acquia’s broader Digital Experience Platform will drive seamless, one-to-one customer experiences across any digital channel, whether it’s on the web, email, SMS, push notifications, social media, or emerging channels like voice.
“Open source is poised to transform marketing in the same way it has every other function in the enterprise,” said DB Hurley, Mautic founder and CTO.
Acquia CEO Michael Sullivan echoed the same stating, “The future of marketing is open. Only open architectures can easily fuse disparate data and marketing technologies, creating new avenues of advancement for machine learning to automate digital experiences at scale.”