Mobile apps have become a necessity for most people – both users and businesses. If you have already found your dream and you’re working towards launching your business app, well, we’d like to take a second to congratulate you on making the best business decision of this decade. On the same note, beware of these pitfalls that can ruin a perfect poise.
Not Having the “You” Approach
Well, as the creator of your mobile app, you’re in charge of what you want it to do. The sky is the limit. You can make your app dance for all that matters!
This is why people often forget the most essential part of app development – you are not the user.
Your potential consumers will only download and use the app if it provides something of value to them. If it solves a problem or is entertaining enough that’s the only case in which people will download and keep the app on their phone. Uninstalling an app takes just a click, and for all the right reasons, that customer will be lost forever.
So when you’re trying to build an app, it is of utmost importance that you create an experience for the user and not for yourself. There should always be a “you” approach when building an app. It should be focused on what your customer wants instead of what you’re willing to give.
Ideally, your app development journey should begin with an ample amount of research. What is it that your customers want? What is it that they’re not getting already through other apps? Or what is it that you can do better than other apps already on the Android Store?
These questions are the key to your app success.
Forgetting Other Handheld Gadgets
Contrary to popular belief, handheld gadgets not only imply smartphones; there are other devices that fall into this category. Predominantly, this includes tablets.
Over 164 million tablets were shipped worldwide in 2017. In the same year, 1559 million smartphones were shipped worldwide. This shows how popular smartphones are, but it also shows a substantial preference for tablets amongst the users.
So when you’re building apps, you need to make sure you’re making room for tablet experiences as well. Responsive design is the key. But when you try stretching content from a 5” screen to a 10” or 12” screen size, all hell can break loose. Merely shifting from portrait mode to landscape mode can also create havoc.
The equation gets further complicated when you factor in the different Android OS versions and different device specifications. Keeping your app available for the most recent android version kills a substantial portion of your target audience. But if you don’t do it, it creates a code nightmare! You need to keep everything balanced for it to work.
If you don’t have access to the million gadgets available and you think you can’t test it the right way, the next best thing you can do is use simulators. Your apps shouldn’t be sticky. And they should be able to perform what they’re meant to do. When you’re planning your app, this is one place you should definitely look at.
Not Planning Ahead
Well, as the wise people say, we all start off small. We all have limited resources and hence limited scope for creativity. That doesn’t mean you shouldn’t be ambitious!
Without a doubt, for the first few months of existence, your app could ideally pull in a couple of hundred downloads at the maximum. However, if you’re in it for the long run, it wouldn’t hurt to plan for the initial thousand downloads which can happen within one year. You need to have the right infrastructure in place to make sure such a load doesn’t kill your app.
From security concerns to basic performance stats, you need to be looking at everything. Does your app seem to drain the battery? Well, your consumers will definitely hate it!
Or maybe your app isn’t meant to work for more than 500 users? Well, you’re limiting your success that way.
And security, by all means, has precedence. People might create a new user login to access your app or use existing social media for the same purpose. They want to know their information is safe! You, as the app owner, need to make sure this is the case! NEWS of privacy breach is generally not taken nicely.
Keeping It Simple
People don’t want overly complicated apps that are impossible to navigate. Ideally, you won’t be around to give them a tutorial of how things work. So you need to make sure the app is intuitive, offers function where your audience generally anticipates it.
When we’re talking about app simplicity, it not only applies to the user interface, it means the codes need to be simple as well. Simpler codes mean the app is light and efficient, less prone to crashes and hence more stable. Those high ratings don’t happen to everyone after all!
It isn’t an android app development problem, but it impacts the overall success of your app.
Budgeting not only includes the fee you pay the android app development company to get your product in good shape, but it also includes promotion and optimization costs, the ongoing improvement costs and everything else that brings your customer to you!
Along with budgeting, you need to set a timeline as well. You need to plan how things will happen and when. It is a coordinated effort. Nothing can happen in seclusion. A lot has to fall perfectly in place for the app to become a success!
With people walking the streets, always having their smartphones clutched close by their sides, there’s no need to reiterate how important it is for businesses to find the right Android app development company if they haven’t done so already. If you’re missing out on this, you’re letting go of an essential competitive advantage that can get you places!
No matter how daunting it appears to be, know that getting an app for your business is the need of this era. It is working wonders for companies who have already adopted it. And you too can benefit immensely from it. All you need is an idea and dedication to convert it into reality! The rest will fall in place automatically!