Zendesk Launches New Open CRM Platform

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The new open CRM platform enables businesses to connect and understand all their customer data and provides their developers the capability to develop and deploy customer applications and services quicker

Zendesk, Inc., a leading customer service software company, announced the launch of Zendesk Sunshine, an open and flexible new customer relationship management (CRM) platform, which is powered by Amazon Web Services (AWS).

The new open CRM platform enables businesses to connect and understand all their customer data and provides their developers the capability to develop and deploy customer applications and services quicker, the company said in a statement.

Powered by Amazon Web Services

The scalability, security and reliability of AWS is powered into the Sunshine core, making the platform more flexible, open and modern as compared to traditional platforms. With this new CRM, businesses can now get the cloud benefits for easy and speedily shifting data between Sunshine and their applications and systems.

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Speaking on the launch, Adrian McDermott, President of Products, Zendesk, said, “Most of our customers are already running their businesses on, or considering a move to, AWS. By working with AWS, Zendesk can give companies the ability to integrate and connect data from various sources to understand their customers better and personalize their journey.”

“At the same time, with AWS powering the Sunshine CRM platform, developers have the freedom and control to build modern applications using the tools they already know and trust,” add McDermott.

Evolving customer experience

Speaking about the relationship with Zendesk, Mike Clayville, Vice President, Worldwide Sales and Business Development, AWS, said, “Zendesk’s growing relationship with AWS is fueled by a shared commitment to improve the customer experience.”

Clayville further said, “We are happy to support Zendesk as they help businesses leverage the flexibility, agility, and scalability of AWS, making it easy for customers to build application services with their CRM, combine their Zendesk data, and bring machine intelligence to the contact center.”

As part of the collaboration with AWS, Zendesk is planning to introduce several solutions and connectors to AWS for helping the IT professionals and developers access their data easily and simply.

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