Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, today announced that it has acquired the controlling interest in Triblio and committed to an ongoing strategic investment in growing Triblio’s Account-Based Marketing (ABM) business. The investment allows Liferay to explore opportunities for the DXP audience to further enhance and personalize the customer journey with account-specific content and messaging. In turn, Triblio will continue to focus on delivering long-term customer value and product innovation.
“Triblio represents the next generation of B2B marketing cloud and we are fully committed to investing in the platform and growing Triblio’s ABM business,” said Liferay CEO Bryan Cheung.
Existing Liferay DXP customers will reap the benefits of this investment over time as we
continue to help organizations build long-term relationships and deliver value to customers
across their lifecycle.
Tribilo still operates as an independent entity
Triblio will continue to operate as an independent entity led by CEO Andre Yee. Andre co-
founded Triblio after serving as Senior Vice President of Product Development at marketing
automation software provider Eloqua. Triblio is a leading ABM cloud provider with over 100
customers and triple-digit annual year over year growth. The platform offers account-based
advertising, web personalization, sales orchestration, account scoring and analytics, all powered by its unique AI-based purchase intent engine.
“We are excited to receive Liferay’s investment,” said Andre Yee, CEO of Triblio. “With their
strategic commitment, we intend to extend our market reach and invest significantly in our
customer success and product development teams.”
Together, Liferay and Triblio are dedicated to bringing improved customer engagement and
content targeting capabilities to enterprises. In addition, the two companies share a deep
commitment to customer success and in giving back to the wider community. The acquisition will enable Liferay to build on digital experience software capabilities and Triblio to expand ABM functionality to new markets.
The author is the Editor-in-Chief of Open Source For You magazine.