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Ghostery introduces new ways to make money

Ad-blocker and privacy tool Ghostery goes open source to improve Trust and Transparency. 
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Last year,  Ghostery hits news because it was acquired by Cliqz. And now it again makes headlines as it chooses to go open source way.

In an attempt to improve trust and transparency, ad-blocking tool Ghostery announces to go open source. In a tweet, the company has confirmed the switch to open source.
“When it comes to putting users in control of their data, privacy and transparency are equally important. Our software lets users see who tracks them and provides transparency into the impenetrable and secretive world of commercial online surveillance. Only when individuals clearly understand what data digital products are collecting can they make meaningful decisions about what information they share and with whom,” said Jeremy Tillman, Director of Product at Ghostery.
In an effort to be as open as possible for its users, the company is following footsteps of its parent company, Cliqz, to publish Ghostery’s source code and make it freely available to the world. By, becoming an open source product it creates a tremendous opportunity for the user community to contribute to their code to make the internet cleaner, faster, and safer.
Along with going open source, Ghostery has introduced new ways of making money. Rather than selling anonymized user data to third parties, they have introduced two income streams.

Ghostery Insights and Ghostery Rewards are the two new income streams. The former is a premium product for which details have not been revealed, the latter an opt-in marketing system.    Read more…

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