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MS launches Azure Location Based Services

Industry gets a new public cloud offering for enterprise customers, providing location capabilities built and integrated directly into Microsoft’s Azure cloud platform.
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Addressing at the at Automobility LA 2017 in Los Angeles, California, Sam George, Director – Azure IoT, Microsoft said, “Microsoft is making efforts to solve mobility challenges and bring government bodies, private companies and automotive OEMs together,  using Microsoft’s intelligent cloud platform”.

The new location capabilities will provide cloud developers critical geographical data to power smart cities and Internet of Things (IoT) solutions across industries. This includes manufacturing, automotive, logistics, urban planning and retail, among others

TomTom Telematics, will be the first official partner for the service, supplying critical location and real-time traffic data, providing Microsoft customers with advanced location and mapping capabilities.

Microsoft’s Azure Location Based Services will offer enterprise customers location capabilities integrated in the cloud to help any industry improve traffic flow. Microsoft also announced that Azure LBS will be launched in calendar year 2018 and will be available globally in more than 30 languages. The company will also enter in a cloud with ICONIQ, a Chinese Electric Vehicle company.