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Google launches ‘Made in India’ programme to showcase local developers

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Google 'Made in India' initiative to influence Indian developers

At a place full of over 700 app and game developers, Google has launched its ‘Made in India’ initiative. The new development is designed to uplift Indian developers with a chance to feature their work on the Play store in a special section.

“At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses,” said Purnima Kochikar, director of business development for games and applications, Google Play.

Google highlights that more than 70 percent of Internet users in India enter the Web primarily using smartphones. This growth has shown a potential to the company to encourage domestic developers to build more apps and games. The expansion in terms of content would give way to the Android maker to widen its presence in India and around the globe.

Revealing some numbers to persuade further developments, Google underlines that Indian users on Android install more than a billion apps every month from Google Play, and this number is growing by 150 percent each year.

App Excellent Summit in the country

The new programme was a part of App Excellence Summit that was hosted on Tuesday in Bengaluru. Google also showcased success stories from developers including Dailyhunt, Healthifyme, RailYatri and UrbanClap that all are natively building apps and services for Android platform. Furthermore, skill-building consultation sessions and demonstration booths were available at the venue to exhibit various advancements for developers.

How to participate

Indian developers who want to participate in the ‘Made in India’ programme by Google need to fill in a self-nomination form. The form is constructed to shortlist participants on the basis of certain optimisations. Moreover, apps require to be based on Google’s ‘Build for Billions’ guidelines that were launched last year.