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Oracle takes a dig at Amazon by launching 20-year advanced cloud solution

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“Amazon are decades behind in every database area that matters, and their systems are more closed than mainframe computers,” affirmed Larry Ellison, Oracle co-founder, during his keynote presentation at Oracle OpenWorld 2016 in San Francisco.

Ellison’s statement is apparently aimed to transform Amazon Web Services clients into potential customers for Oracle Database-as-a-Service (DBaaS) that was showcased at the conference. At the same time, the words put by the 72-year-old entrepreneur, who is now the company’s executive chairman and chief technology officer, suggest a new entrant in the world of cloud computing that would get bigger over time — rivaling Amazon Web Services.

Oracle recently launched the latest release of the Oracle Database in the Cloud offering that is touted to be 20 years ahead of Amazon Web Services. Additionally, the company is now set to start selling Oracle Database 12c Release 2 as well as the new Oracle Exadata Express Cloud Service that provides a comprehensive enterprise of the database solution on the database-optimised Exadata infrastructure.

Ellison mentioned in his keynote that the new Oracle DBaaS provides unparalleled performance for analytics, online transaction processing and mixed database workloads. Compared to Amazon databases, Oracle Cloud Database is claimed to be up to 35x faster for OLTP than Amazon Aurora. The new service also demonstrated up to 105x faster performance for analytics than Amazon Redshift.

What makes Amazon services 20 years behind Oracle solution

Ellison asserted that Amazon Aurora does not have critical OLTP features that Oracle developed 20 years back. These features include scalable read-write clusters, parallel SQL and the ability to replicate encrypted databases. Likewise, the executive told the audience at Moscone Center that Amazon Redshift was missing critical analytics features like table partitioning, materialised views, support for rich data types and sophisticated query optimisation, which all were shipped by his company two decades ago.

Oracle’s Cloud Database starts at $175 per month. This is lower than the $245 a month of Aurora database offering.

Amazon has not yet responded to the open challenges made by Oracle. However, the e-commerce giant might choose its Re:Invent conference later this year to bring out some facts and retain its client base.

In the meantime, some public cloud infrastructure seekers are likely to be persuaded to pick the Oracle offering and get an “advanced” experience for their operations.